6 Steps to Earn $100k in Your Real Estate Business in 90 Days

By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

Have you ever wondered what it would be like to make $100,000 in just 90 days instead of a whole year? It might sound impossible, but it’s not a secret hack or a dream—it’s about making a real quantum leap in your activities.

I want to share how I’ve approached this kind of intensive sprint and how focusing on strategies can totally change your results in just three months.

1. Prospect new expireds. Every morning, I spend two hours reaching out to new expired listings. These are people who have already said they want to sell but haven’t found the right agent, and that’s where I come in. Consistently connecting with them positions me as the agent they need.

2. Reconnect with old expireds. I also dedicate two hours to calling expired listings from the past 12 months. These leads often forget the frustration of their last attempt and are ready to try again with a different agent. Being proactive here can open doors that other agents have overlooked.

3. Apply the persistence principle. When someone says no, I don’t delete them from my list. Instead, I track them and follow up. Often, in just a few days, they’re ready to relist. Persistence is a huge part of turning opportunities into profit.

4. Ignore set timelines. I don’t wait for follow-up dates to reach out. Life changes quickly, and you would be surprised how often people move up their selling timeline. If I hadn’t picked up the phone, I would’ve missed those chances.

5. Mine your database for hidden opportunities. Your database is more valuable than it seems. I look for leads who are opening emails or engaging with my messages. When I reach out, I use simple and natural scripts, like asking what they think about their latest online price estimate. That’s often the easiest way to start a conversation about listing their home. The gold is in the details, and this is where I find it.

6. Implement a quantum leap schedule. I’ve learned that ordinary schedules don’t create extraordinary results. To make a real impact, I add two nights of calling each week for two hours and dedicate Saturday mornings to calls for up to two hours. More consistent activity equals more listings and more commissions.

I treat this as a short-term, intensive 90-day sprint, not a full-year routine. The goal is to focus on high-impact actions and stay committed for a limited time. The question I keep asking myself is, “Am I ready to take on this challenge?” That mindset alone can make a huge difference in results.

When you commit to a focused 90-day sprint and take these steps seriously, you can completely change the trajectory of your year. If you’re ready to take on the challenge or need some help, just visit realestatesalessolutions.com. I’m happy to guide you every step of the way.