3 Ways To Get More Listings in Myrtle Beach

By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

Want to get more listings in Myrtle Beach? Many agents struggle to find opportunities, but the reality is, listings aren’t that hard to find – you just need to know where to look. Today, I’m sharing three simple strategies that have proven to be some of the most reliable and effective ways to generate listings. Whether you’re building momentum or looking to level up your consistency, these are the approaches that keep listings coming in.

1. Lead with your buyers. When you’re working with a buyer who can’t find the right home in the MLS, don’t stop the search there. Look up homeowners in the area they love and reach out. Let them know you’ve got a serious buyer who’s ready to move and ask if they’ve thought about selling. It’s a simple way to show you know the market and that you’re bringing real demand to the table.

People respond when they see you leading with value, and sometimes that one message turns into a double deal that started with a little extra effort.

2. Don’t overlook your buyers who are also sellers. A lot of agents overlook the fact that many buyers are also sellers. That’s why whenever I get a new buyer lead, I always take the time to build rapport first, then ask, “Will you need to sell something before you buy?”

That one question opens the door to opportunities most agents miss. Some buyers are renting, some plan to rent out their current home, and others have a property in another state they’ll need to sell. Each situation can turn into something valuable, like a local listing, a rental referral, or an out-of-town referral that still brings in income. Even smaller referral fees add up when you stay curious and use every buyer conversation to uncover more business.

3. Work your company-generated seller leads. If your company provides seller leads, make sure you’re using them. Not every brokerage does, but the ones that do often see agents generating listings every week. On our team, we deliver around 400 to 500 seller leads each month to agents who are ready to put in the work. These are online leads like buyer inquiries, but they move slower so there’s no need to rush the first call. Just reach out within a day.

You could start by offering something useful, like market data or insights that help them plan, then ask about their home and timing. If they’re not ready, tag them in your database and follow up every 30 days. Many of those “just curious” homeowners end up listing sooner than you think, and if you’re not the one staying in touch, someone else will be.

Every agent has their own rhythm and preferred way of working. Some agents focus on active prospecting, like calling FSBOs and expireds, while others take a more passive approach. Then, there are blended agents who combine both methods, working with online leads and turning buyer clients into sellers.

Whatever your style, there’s a system that fits. Just stay consistent, keep following up, and you’ll keep your pipeline full and your listing business growing strong. If you ever need more tips, reach out to me or go visit realestatesalessolutions.com. I’m happy to help.