Boost Your January Sales with These 3 Simple Daily Tasks

By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

Every year, I see agents falling into the trap of easing up in the last two months. Like most real estate agents, you might feel that familiar pull: “Should I slow down and take time off, or should I keep pushing?” November and December can feel like a no-man’s land—you’re not fully committed, and that hesitation can cost you big time. Trust me, what you do now will set the tone for January.

Three simple, daily actions can keep your momentum going and even give you a head start on January’s business. And no, these aren’t groundbreaking tasks, but they’re a game-changer when done consistently. Here’s your daily three-step plan assuming you’ve got access to a database (and if you don’t, ask your team—everyone should have one by now):

1. Talk to 20 people each day. This might sound straightforward, but the real magic lies in the discipline of doing it daily. Make it your priority to reach out to at least 20 people in your database. Monday through Friday. Morning hours are best because they’re quieter, and you’re fresh and focused. Why 20? Because it’s enough to create an impact but not be overwhelming. Talking to 20 people a day means you’re interacting with 100 potential clients each week. Imagine what that could do for your pipeline.

2. Send 20 text messages daily. Calls are great, but not everyone is available or comfortable talking. That’s where texting comes in. Choose another 20 leads and send a friendly, personal text. Texts are non-intrusive and make it easy for people to respond independently. Between 20 calls and 20 texts, you’re engaging with 40 people each day. That’s 200 touchpoints a week. How can you not get results from this kind of reach?

3. Email 40 people daily. Don’t underestimate the power of email. Despite what you might hear, email is still very effective—if used correctly. Tools like Follow Up Boss or other CRM platforms can show you who’s opening your emails. High open rates mean you stay on their radar despite sparse replies. Keep your emails simple, direct, and valuable. Emailing 40 people daily ensures you connect with an additional 200 leads each week.

Put all three together, and you’re touching 80 leads a day. That’s 400 people a week. This consistent engagement does more than just fill your calendar—it establishes trust, builds relationships, and puts you at the top of their mind when they’re ready to make a move. January won’t just be the start of a new year but the continuation of your momentum.

Find out today if you’re unsure whether your company has a database or how to access it. Nearly every team has one. Don’t let these valuable weeks slip by without making a move. Commit to these three daily steps and watch how they transform your end-of-year results. If you need any guidance or have questions, contact me at (843) 457-7816 or greg@c21harrelson.com. I’m here to help you build momentum beyond the holiday season.