How One of My Agents Sold 3 Listings in 5 Days

By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

Wouldn’t it be fantastic to claim three listings in the last five days? That’s exactly what happened with one of the agents I’ve been coaching in our office. It’s been consuming a significant portion of our content in terms of strategy and tactics. I’d like to share what he’s been doing to achieve such success.

This agent, who recently secured three listings in the last five days, has only been licensed for four to five months. If he can do it, anyone can. Let’s delve into what he did.

First, he diligently attends all our coaching calls within our team and company. He not only shows up but also focuses on learning new strategies and tactics, immediately putting them into action. He’s committed himself to becoming a learner of the business and understanding that the key is to follow a proven process rather than reinventing the wheel.

Second, he follows a program I developed called the Community Domination Plan. This involves focusing intensely on one community at a time, aiming for deep market penetration rather than spreading oneself thin. He builds and nurtures a database using multichannel marketing, ensuring a comprehensive approach to engagement.

Finally, his commitment to daily lead generation is remarkable. He dedicates a few hours each morning to this task, employing both active and passive approaches to generate leads consistently. It’s this unwavering consistency that sets him apart despite his relatively short tenure in the business.

So, if you’re looking to replicate his success, consider following a similar approach. Embrace a community domination plan, prioritize daily lead generation, and remain open to ongoing coaching and learning opportunities. Call or email me if you have any questions; I look forward to hearing from you!