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By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

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Are your leads ignoring your calls, emails, and alerts? Many agents like you are frustrated by dead-end follow-ups that never get a response. If you’re sitting on a database full of cold leads, those past clients, old prospects, or even people who requested alerts but never replied, then you already know the struggle.

The truth is, it’s not that your leads aren’t interested, but because your outreach might be blending in with every other agent in your market.

Here’s how a simple, short video text might change everything:

Modernized approach. Standard follow-up messages have lost their edge. Inboxes are crowded. Phone calls go unanswered. But a video text? That stands out. If you’ve been ghosted or ignored, a personal video is the fastest and most proven way to revive the conversation.

Unlike a generic “just checking in” message, a video introduces a human element. You’re not just a name on a screen—you’re a real person, speaking directly to your lead with warmth and sincerity.

How it works. Open your camera. Keep it simple. Say something like: “Hey John, just wanted to send you a quick message to see if you’re still thinking about making a move. It’s [Your Name]. We’ve been playing a little phone tag, so I thought I’d put a face to the voice. Text me back and let me know if Myrtle Beach real estate is still on your radar.

“In today’s competitive real estate market, standing out is no longer optional.”

Once sent, follow it up with a second quick text: “Just checking in to make sure you got my video message about Myrtle Beach real estate.” This will ensure that the video gets opened.

Proven results. There are three reasons this method performs so well:

  • It’s different – Most agents are still sending boring, generic messages. A video makes you memorable.
  • It’s personal – People want to connect with people, not templates. Seeing your face builds trust.
  • It invites response – Even if they’re not ready to buy or sell, they’ll let you know, and that gives you a timeline.

Some leads might say they’re waiting until next year. Others might simply thank you for the thoughtful outreach. The important thing is that now you have engagement, and engagement leads to conversion.

In today’s competitive real estate market, standing out is no longer optional. It’s not just about automation anymore; it’s about authenticity. Help us help you. Email us today at info@realestatesalessolutions.com and let us help you turn that cold database into warm leads.

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