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By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

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It’s easy to find excuses to abandon our routines, but here’s why we need to focus on them now more than ever.


We’re well into this global pandemic, and though with each passing day we inch toward a firmer grasp of our new normal, so many questions still loom—especially when it comes to sustaining a business. Today we’re sharing more thoughts on how to not only weather this storm, but also how to set your business in such a way that you’ll thrive on the other side of it.

Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch it in its entirety or use these timestamps to browse specific points at your leisure:

1:12 - Torch your ‘Business Plan A’ and create a brand-new one
2:48 - Be realistic with your finances; address elements that have been giving you little to no return
4:50 - Going on the offensive—not the defensive—with your business’ vision
6:33 - Preserving a healthy routine (or viewing this time as an opportunity to create one)
9:34 - Now is the time to level-up on your skills (consumers’ expectations will only increase)
12:33 - What outbound calls you need to be making and what tone you should have
15:50 - Be the voice of calm for your active clients and communicate consistently
17:30 - Be visible; set a goal for the number of market updates you will release
19:12 - Not losing sight of accountability

If you have any questions about what was discussed in this message, or if you’re interested in buying or selling a home soon but aren’t sure how to proceed in these times, reach out to us. We’re always here to help, and we look forward to hearing from you.