Myrtle Beach Listing Presentation Tips That Actually Work

By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

Are sellers not choosing you after listing appointments? It’s one of the most frustrating things in real estate. You prep, you show up, you do the whole presentation… and then hear, “We’re still thinking about it” or “We have another agent coming tomorrow.”

Sound familiar? If you’re tired of walking away empty-handed, it’s time to make a few smart changes.

Let’s talk about three easy things you can do to improve your listing presentations and start winning more clients instantly.

1. Be an information gatherer before the appointment. Most agents focus only on what they’re going to say during the appointment. But the most successful agents do something different: they ask smart questions before they walk in the door.

Call your seller the night before or a few hours before the appointment and ask:

• Why are they selling the home?
• Where do they want to move?
• When would they like to move?
• What price are they hoping to get?

Knowing these four things will help you tailor your presentation to match their goals. You’ll come across as someone who listens and actually understands what they care about. That’s a big deal for sellers.

2. Use a simple structure to stay on track. Ever had a listing appointment go off the rails? A seller asks one question, and suddenly you’re down a 20-minute rabbit hole talking about staging or marketing. By the end, you’ve forgotten to cover your actual pitch.

That’s why you need structure. It’s like a map that helps you stay focused and calm. Know what you’ll say when you enter the home, what you’ll cover during the tour, and how to sit down at the kitchen table and present your plan. Having a clear structure keeps your message clear and your confidence high.

3. Ask for a soft and natural close. A close doesn’t need to be aggressive or salesy. It can be as simple as, “What price would you like to start with?” After you present pricing options, that one question opens the door for them to decide with you, not against you.

When the seller picks a price, just smile and say, “Great choice. That fits with your goals and timeline. Let’s get started.”

No pressure. No awkward silences. Just a simple way to move forward confidently.

If you’re a local agent ready to stop losing listings and start building a strong pipeline, I can help. Whether you’re new to real estate or just looking to sharpen your pitch, I’ll show you how to master the listing presentation, connect with sellers, and close more deals.

Call or text me today at 843-457-7816 and let’s take your real estate game to the next level.