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By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

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In the ever-evolving world of real estate, recent developments have stirred up a whirlwind of discussion and speculation within the industry; currently, the industry has been abuzz with news surrounding the National Association of Realtors (NAR) and a significant class-action lawsuit that has ensnared prominent names such as Century 21, Remax, and Keller Williams. 

These developments have given rise to pressing questions and concerns. Is the role of real estate agents, especially buyer agents, under existential threat? Will the traditional model of offering commissions be turned on its head? While we don’t possess a crystal ball to predict the future, engaging with these questions and gaining a perspective on how these changes might impact the real estate landscape is crucial. Let’s embark on this journey to dissect the evolving dynamics in the real estate industry.

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Feel free to watch the full video or use these timestamps to browse specific topics at your leisure:

0:00 — Introduction

1:00 — I don’t believe buyer agents won’t be out of business

3:14 — We still offer thousands of dollars for co-broke commissions

5:45 — Builders are offering bonuses on top of co-broke commissions

7:40 — The market controls the situation

7:55 — Co-broke commissions are incentives designed to create demand 

9:38 — A message from the board of MLS of the state of Washington

11:01 — My advice to agents

12:01 — Wrapping up

If you have any questions about this topic, call or email me. I’m always happy to help.

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