The Secret to Maximizing Your Online Presence as a Real Estate Agent

By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

Your online presence matters more than ever. Real estate agents, in particular, need to pay attention to their online presence. When someone searches for your name on Google, what do they find? Is it a comprehensive overview of who you are or a collection of incomplete profiles scattered across various platforms?

Imagine a potential client finding your profile on Zillow or Realtor.com only to discover it’s empty. This is a missed opportunity. You have the chance to showcase yourself for free on these platforms, yet so many profiles remain incomplete.

Take Zillow, for example. You can claim your profile and add your information, including a link to your website. The same goes for Realtor.com, where every agent is listed. However, a shocking number of profiles lack essential details. Is yours one of them?

Consider this scenario from the consumer’s perspective. They’re searching for real estate agents, and they come across your name. Excitedly, they click on your profile only to find nothing. No bio, no information—just radio silence. What impression does this leave? It raises doubts about your credibility and commitment to your profession.

Remember, no information is worse than imperfect information. It’s better to have a basic bio than nothing at all. Consumers want to know that you’re active and engaged in your field. By neglecting to fill out your profiles, you’re missing out on potential business opportunities.

So, what can you do? Start by Googling your own name and reviewing the profiles that appear. Take the time to complete them with accurate information, including a brief bio, contact details, and a link to your website if possible. These small steps can make a significant difference in how you’re perceived online and ultimately attract more clients.

Don’t overlook the importance of completing your profiles on platforms like Zillow, Realtor.com, and others. Take advantage of these free opportunities to showcase yourself and your services. It’s a simple yet effective way to enhance your visibility and attract potential clients. If you have any questions, don’t hesitate to reach out by phone or email.