What Are the Best Open House Strategies To Get Offers Fast?

By Greg Harrelson

Greg Harrelson is the founder and leader of the largest Century 21 offices on the East Coast. With offices located throughout South and North Carolina, Greg coaches the top real estate talent in the Carolinas and also founded Real Estate Sales Solutions which has coaching programs like the Agent Success Academy.

Got an open house event coming up? Let’s make it an unforgettable experience that leaves buyers ready to write offers on the spot.

Spring is on its way, and with it comes the busiest home-buying season of the year. Hosting a standout open house can set your property apart in a competitive market. Today, I’ll share three game-changing strategies to make your open house the talk of the neighborhood: setting the stage, spreading the word, and creating memorable connections.

1. Set the stage for success. First impressions are everything. Start with impeccable curb appeal: freshly mowed lawn, vibrant flowers, and a welcoming front door. Inside, focus on staging—arrange furniture to maximize space, add pops of color with decor, and highlight your home’s best features. Don’t forget sensory touches like soft lighting, pleasant scents, and a curated playlist to make buyers feel right at home.

2. Amplify your marketing. To get a full house, you need a full-scale marketing plan. Go beyond the basics with targeted social media ads, a virtual tour, and local community outreach. Partner with nearby businesses to cross-promote your event, and consider offering incentives like a gift card raffle for attendees. A well-executed marketing plan creates buzz and ensures your open house is a can’t-miss event.

3. Make it personal. The secret to converting visitors into buyers is personal engagement. Greet everyone with a smile and take time to learn what they’re looking for in a home. Prepare a QR code that links to detailed property information, and set up interactive elements like a neighborhood highlights board. Collect feedback with a quick survey—it shows you care and provides valuable insights for future showings.

If you’re ready to take your open house to the next level or have any questions about the process, reach out to me by phone or email. Let’s work together to turn your open house into the launchpad for your next big sale.